Basically, this tool shows you the overall performance of the channel as well as data about specific videos. YouTube Analytics also lets you discover your viewers' viewing habits, analyze their demographics, and see where your traffic is coming from.
The updated version of the tool also includes some new metrics such as impressions, impression click-through rate and unique viewers. In addition, the new YouTube Analytics service compares the performance of your latest video with previous ones and tracks your progress.
2. Rank Tracker
Rank Tracker: Best for checking YouTube rank, keyword research, keyword analysis
Rank Tracker
Rank Tracker
With Rank Tracker, you can set YouTube as your preferred search engine and track your ranking there, as well as track video results in SERPs. The tool also allows you to collect keywords using 23 keyword research methods, including YouTube autocomplete, and then compare them according to the most important SEO indicators.
As I mentioned earlier, this tool is amazing at spotting keywords for videos and watching – you can see the exact keywords that make videos appear in organic search results. Don't forget to check out Rank Tracker's own YouTube Keyword Difficulty metric to instantly find and collect easy-to-rank keywords.
3. Awario
Awario: Best for tracking social media mentions.
Awario
Awario
Social signals are known to influence the YouTube ranking algorithm a lot. Additionally, mentions without links are most likely to gain more power in YouTube's ranking algorithm because they are already a ranking signal for Google. In this light, you need to monitor and analyze the presence of your videos on social networks and the Internet and look for other sources of mentions and links. Fortunately, Awario can help you with both tasks.
To find out what kind of buzz surrounds your video on social media, just enter the video's URL when setting up alerts. Or you can enter the keywords you searched for and track them within a single alert (using Boolean search) to find many opportunities to promote your videos. Set the tool to only track YouTube results and do thorough competition research to boost your rankings.
Additionally, you can link your YouTube account to Awario so you can like and reply to comments directly from the tool.
4. Canvas
Canva: Best for designing YouTube channel images and thumbnails.
The Canva tool
The Canva tool
Canva is a freemium graphics app that offers a huge selection of templates for all kinds of visuals, including custom video thumbnails. The app has a free version that is slightly limited by the number of templates and members.
However, if you decide to invest in a business account ($9.95 per month for 1 user), you get access to a huge image database (300,000 images) as well as the ability to upload your own fonts and color palettes. .
5. TubeBuddy
TubeBuddy: Best for YouTube channel management and video optimization.
TubeBuddy
TubeBuddy
TubeBuddy is a free extension that makes everything related to YouTube channel management ten times easier. Since this is an extension, you can work within YouTube without switching to an external application. With the help of TubeBuddy, you can track live video statistics, track social shares and also get video optimization tips.
The best thing about the tool is that it displays the aforementioned data for all YouTube videos. This way, you can see how your competitors are optimizing their videos and analyze how your videos stack up against the competition.
Use SEO to boost your video marketing! 🎥
CLICK TO TWEET
summary
That's it for YouTube SEO for today. Let's briefly summarize everything we talked about.
Start optimizing your videos with proper keyword research and pay special attention to your video keywords. Then optimize your video metadata using the keywords you've collected. Be sure to do this within the first 48 hours of uploading. Once your video is live, don't forget to promote it and build links. And finally, try optimizing your own YouTube SEO routine by arming yourself with YouTube's powerful set of tools.
Do you have any other YouTube SEO tips or tools you think we should add? Leave them below in the comments.
Our high-performance, feature-packed cloud platform includes:
Easy setup and management in the MyKinsta dashboard
24/7 expert support
The best Google Cloud Platform hardware and network with Kubernetes support for maximum scalability
Enterprise-grade Cloudflare integration for speed and security
Global reach of up to 35 data centers and over 275 PoPs worldwide
Test it yourself with $20 off your first month of application hosting or database hosting. Explore our plans or talk to a salesperson to find the best fit.